Woolmark, ‘Best Wool in the World’ (TVC)

Striving for the best visual fidelity possible, VIZION took this Woolmark TVC from previz to on-set capture. Demonstrating the best VP has to offer in terms of cost and safety efficiency, our fire environment was blended with foreground pyrotechnics to shoot a convincing Australian bushfire scene in the morning and an interior New York-style apartment in the afternoon; around the world in one day, on one volume.